Nespresso Ups the Ante With Green Committment
Tuesday, June 23rd, 2009Nestle Nespresso has committed to sourcing 80% of its coffee from sustainable farms by the year 2013. This is a great announcement. Nespresso is the premium coffee capsule division of Nestle. This commitment means they will double the present percentage of 40%. Nestle has instituted the AAA Sustainable Quality Program. The focus is on quality while balancing economic, social and environmental factors. Over 4500 Central American farmers benefit from this program.

The amazing part is that the Nespresso system has not penetrated the American market significantly. The over all benefits of the program will expand as the volume of sales increases. This is a program that can benefit all. The farmers, the workers, the consumer and the company. The next time we hear that the economy can’t bear the costs of going green we can use this as a shining example of green economic success.
