The new economy is going to bring about change.  We can argue about the causes of the economic collapse. We can blame banks for bad credit decisions, we can blame consumers for over spending, we can blame oil companies for driving the economy to the edge by hiking gas prices while making unprecedented profits, we can blame auto makers for being inefficient and out of touch with the marketplace. But in the end we are living in new economic environment. Changes are going to occur and we can either see them as positive or negative. To take it another step we can either see the oncoming changes as opportunities or the demise of the present.

If you believe that a green economy is the wave of the future now is the time to seize the opportunity. One example was made very clear in a blog published by Robert Ludvig as he states on March 15, “The survival of the auto industry is dependent on the the sale of cars run by electricity. The auto industry either fully adapts and creates automobiles that satisfy the needs of the green era or they perish.”www.futureofbusiness.info/ The message is simple. But depending on your attitude you can see this a threat to the norm or an opportunity knocking.

Robert J. Samuelson says in a op ed piece in the Washington Post on April 27 “Re-engineering the world energy system seems an almost impossible undertaking.” www.washingtonpost.com/wp-dyn/content/article/2009/04/26/AR2009042601515.html I know this an overused reference but so did landing on the moon in in 1961. But with a commitment from a President and a sense opportunities to be won we were on the moon in less than ten years. The difference between now and then is that we must make these changes in order for our planet to have a long term plan of survival. Mr. Samuelson then goes on to make an argument for not committing CO2 limits because they are unachievable. I go back to a Henry Ford quote, ” Whether you think you can, or that you can’t, you are usually right.”

The situation today requires an even deeper comittment. We “must” make changes and the current economic conditions should not be seen as impediment to change but as the launching pad for new opportunites in the battle for our planets survival.